An East Coast girl who’s worked on everything from neighborhood restaurants to Super Bowl commercials.
I’ve gotten this far by getting my hands dirty and honoring the perspective of the person on the other side. That’s where I find the cultural tension and the insights that cut through the noise.
Who I am :
In a time when everything feels over-engineered, I’m more interested in finding the humanity behind the scenes.
The best work starts with people — their instincts, their contradictions and their data points. Insights should feel brand new and somehow like they’ve been true all along.
How I think :
When I’m in the room, people feel comfortable thinking out loud. Vulnerability turns a group of voices into a team, and I carry the rhythm that keeps us moving together.
Collaboration needs honesty, curiosity, and a little bit of mess. I build ideas that feel bigger than any one voice, shaped by the people and energy in the room.
The way I work :
What I can do :
Brand Strategy
Brand architecture, value proposition & messaging frameworks development
Comms planning
Competitive landscape analysis
Audience segmentation & persona creation
Consumer journey mapping
Build ideation workshops for clients & IAT partners
Creative briefs spanning TV to TikTok & everything in between
Digital Strategy
Social ecosystem planning (Meta, TikTok, Reddit & beyond)
Paid & organic strategy integration
Real-time trend monitoring & cultural reaction
Designing & defining KPIs that ladder up to campaign goals
Influencer & partnership strategy
Content creation & calendar planning
Community management & engagement
Storytelling
Deck design & narrative structure
Data synthesis through storytelling & visuals
Pitch narrative development
Concise & effective copyrighting
Visual communication that brings clarity & focus to complex ideas
Research
Quantitative research (survey design, data analysis & performance reporting)
Qualitative research (focus groups & interviews)
Competitive benchmarking & category audits
Social listening & sentiment analysis
Trend forecasting & future mapping
Tools & Platforms
Platform Fluency: Microsoft, Google & Apple Suites
Design & Deck Building: Google Slides, Figma, Canva, PowerPoint, & Keynote
Research & Insights: GWI, Canvas8, Mintel, Forrester, Statista, Stylus, Brandwatch & YouGov
Platform Analytics: Meta Ads Manager, TikTok Analytics & X (Twitter) Analytics
Social & Campaign Management: Sprinklr, Hootsuite & Sprout Social
CRM & Workflow: Salesforce, Miro, Notion & Slack